Zócalo is an upscale, modern Mexican restaurant with multiple locations across Sacramento including Midtown, University Village, Roseville, and Folsom. It is a combination of Mexican cuisine, amazing ambiance, and warm hospitality with indoor dining rooms to open patios. We're know for our vibrant décor, bold flavors, and high-quality service, Zócalo creates a memorable dining experience and is the place to celebrate. 

Director of Marketing Role

I lead the development and execution of content strategies across Instagram and other digital channels to increase brand visibility and deepen engagement. My core responsibilities include:

• Crafting compelling, brand-aligned content that speaks to our audience and amplifies what makes Zócalo unique (food, atmosphere, culture).

• Managing initiatives to foster audience interaction, including engagement campaigns, community dialogue, and user-generated content.

• Applying data insights (such as engagement metrics, reach, conversions) to continuously optimize content performance and adjust strategy.

• Overseeing event planning and execution both in-restaurant and community-based events that reflect the brand’s values and expand its presence in local markets.

• Providing strategic leadership for marketing initiatives focused on growth in audience, improving online community relations, and positioning Zócalo as a top destination for modern Mexican dining.