Zócalo is an upscale, modern Mexican restaurant with multiple locations across Sacramento including Midtown, University Village, Roseville, and Folsom. It is a combination of Mexican cuisine, amazing ambiance, and warm hospitality with indoor dining rooms to open patios. We're know for our vibrant décor, bold flavors, and high-quality service, Zócalo creates a memorable dining experience and is the place to celebrate. 

Director of Marketing Role

I lead the development and execution of content strategies across Instagram and other digital channels to increase brand visibility and deepen engagement. My core responsibilities include:

• Crafting compelling, brand-aligned content that speaks to our audience and amplifies what makes Zócalo unique (food, atmosphere, culture).

• Managing initiatives to foster audience interaction, including engagement campaigns, community dialogue, and user-generated content.

• Applying data insights (such as engagement metrics, reach, conversions) to continuously optimize content performance and adjust strategy.

• Overseeing event planning and execution both in-restaurant and community-based events that reflect the brand’s values and expand its presence in local markets.

• Providing strategic leadership for marketing initiatives focused on growth in audience, improving online community relations, and positioning Zócalo as a top destination for modern Mexican dining.

As Director of Events for the International Business Club, I lead the planning and execution of professional, high-impact events that connect students with industry leaders, alumni, and global business professionals.

My role centers on creating meaningful, career-focused experiences from alumni panels and speaker events to collaborative initiatives with organizations like the Entrepreneurship Club and Student Finance Association. I focus heavily on outreach, building relationships with speakers, and curating conversations that give students real insight into different career paths.

I also manage the full event lifecycle, including coordinating timelines, leading a team, and handling all administrative logistics such as EVRs, speaker agreements, and performer contracts. Beyond execution, I’m deeply involved in brainstorming creative concepts and developing event ideas that feel both engaging and relevant to today’s business landscape.

One of our upcoming highlights is a Business for Good networking night, bringing together professionals and B Corp leaders to explore purpose-driven business and meaningful career paths.

Skills & Strengths:
Event planning & execution, team leadership, professional outreach, partnership development, strategic planning, creative ideation, project management, cross-functional collaboration

At the French-American Chamber of Commerce, I gained hands-on experience in international business and cross-cultural collaboration, working on initiatives that connect French and U.S. companies. My role focused on business development, where I conducted market research, identified potential partners, and supported outreach efforts to help expand business opportunities. I worked on understanding target markets, analyzing industry trends, and contributing to strategic communication efforts.

I also supported event planning and networking initiatives, helping facilitate connections between professionals and companies in a global context. This experience strengthened my ability to communicate in professional, multicultural environments and gave me a deeper understanding of how international partnerships are built.

Skills & Tools:
Market research, business development, client outreach, cross-cultural communication, strategic thinking, networking, international market analysis

My experience at J/PR has been an exciting deep dive into the fast-paced world of public relations and social media. I’ve worked on both the strategic and creative sides of campaigns, gaining hands-on experience in influencer marketing, media outreach, and digital content creation. I supported brand campaigns by building media lists, drafting backgrounders and welcome emails, and assisting with influencer pitches. A big part of my role involved researching content creators and sourcing user-generated content (UGC) to align with brand identity and campaign goals.

I also created social content including Instagram Stories and carousel posts using Canva, while learning how to match tone, aesthetics, and audience. On the analytics and sourcing side, I used platforms like Muck Rack for media research, HeyOrca for content planning, and Tagger and Sprout Social for influencer discovery and campaign support.

Skills & Tools:
Muck Rack, HeyOrca, Tagger, Sprout Social, Canva, influencer research, UGC strategy, media outreach, content creation, brand storytelling